Digital marketing trends indicate that businesses can’t rely exclusively on guest blogging as they devise their content strategies into the future. As the old proverb goes, you can’t put all your eggs in one basket.
When it comes to creative content that draws in new audiences and engagement rates, a variety of other types of content are worth considering for your blog. Vlogs, text-based interviews, walk-throughs, and advice columns are just some of the ways you can connect with readers beyond the scope of guest blog posts.
Vlogs
Video blog posts, also known as “vlogs,” offer a way to communicate with readers using audio and visual content. If you need inspiration, just check out YouTube, where thousands of bloggers have recorded their perspective in video format.
Vlogs empower you to expand your creativity considerably, since you’ll be able to control a wide range of factors, from music and setting to your outfits. They can be a great way for your audience to get to know you better, since they’ll enable viewers to associate your face and voice with your future blog posts.
Interviews
Instead of inviting a well-known industry influencer to write a guest post, why not sit down for an interview and record it through text, audio, or video?
Interviews can be extremely valuable to your readers, because they include two-way dialogue; you should try to ask the questions that will help your audience the most. You can even invite readers to participate by submitting questions through your blog comments or on social media accounts.
Interviews create an exciting dynamic of mutual interest and education.
How-to guides
There are few things that are as pedestrian than finding the exact answer to your question online. If you have particular skills or specialized experience, use your background to create how-to guides that can educate, inform, AND entertain your readers.
See if your can solve common issues your readers tend to have. Use step-by-step screen shots and clear language to take your readers through the entire process.
Advice columns
Think of the famous informal advice columns such as Dear Abby or Ask Ann Landers, written by twin sisters Pauline Phillips and Eppie Lederer. Those two were able to assist their readers by providing helpful and entertaining advice on a consistent basis.
Consider launching your own advice column, on whatever topic you have expertise in, so your readers can submit queries and see your blog responses.
Online marketing experts are branching out with their content strategies to explore new and viable ways to make blogs compelling. Many believe that the guest post glory days are coming to an end.
You can prepare for the future by mixing up your content strategy with a variety of exciting post types such as the ones described here.
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Originally posted on August 20, 2014 @ 4:30 am
